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Onga Food4bae challenge in Nigeria
Food4bae is an annual Valentine-themed campaign designed to excite and engage consumers online. For its third edition, consumers were tasked with making a creative transition video, leveraging Instagram reels, showcasing the process of making meals for their significant others, while presenting it in a romantic setting.
In order to create high buzz around the campaign, popular Nollywood celebrities, Timini Egbuson and Deyemi Okanlawon also created their own version of food4bae while highlighting the brand purpose.
After several entries were reviewed by both the brand team and FCCPC (Federal Competition and Consumer Protection Commission), three foodies emerged as winners.
They were all rewarded with an all-expense paid Valentine’s dinner with their significant other at the luxurious Amber Residence in Ikeja Gra, Lagos. They also went home with a month’s supply of Onga seasoning and loads of branded items.