Ongalicious Traders’ Cooking Competition kicks off in Nigeria
The Ongalicious Traders’ Cooking Competition is an annual experiential platform to build brand support among wholesalers and retailers in the open market. The activation involves brand education, outlet merchandising, cooking demos and a cooking competition.
The thrust of the 2022 edition is to drive awareness and trial for new flavours like Onga Curry and Jollof, while reminding traders of the newly improved Onga Chicken. A cooking demo is also conducted to further drive the diverse usage and benefits of Onga: reliable seasoning for that great taste and aroma from start to finish of the cooking process
The activation’s climax is a cooking competition, which is held between four teams consisting of two people per team, representing four different markets where they stand a chance to win amazing gifts, such as fridges, microwaves, gas cookers and blenders.